Loomi — E-commerce Experience

The problem

Loomi's product pages converted well, but checkout abandonment sat well above industry benchmarks. Session recordings showed people re-opening the cart to double-check totals — the trust wasn't there.

The approach

I redesigned the cart and checkout to make cost transparent at every step: shipping estimated before the final page, taxes shown early, and a persistent order summary that never requires backtracking. Nothing about the flow itself changed — every field that existed before still exists.

The outcome

The new checkout shipped as an A/B test against the original for three weeks before full rollout. It won clearly on both conversion and on returning-customer rate.

Tools