Verve — Brand & Design System

The problem

Verve was rebranding for a Series A and needed a system, not just a logo — one that a small team without a dedicated designer could apply consistently across a marketing site, a product, and a deck.

The approach

I designed the mark and palette first, then translated every decision straight into design tokens and a component library, so the brand and the interface were never two separate documents to keep in sync. Typography, spacing and colour all trace back to the same source.

The outcome

Verve launched with a cohesive identity across every surface in under two months, and their small team now ships new pages without design review because the system holds the line for them.

Tools